January 22, 2026
Michael Fielden and Greg McDaniel explore how AI is transforming real estate—from smarter CRMs and automated follow-ups to personalized marketing strategies. Learn how to craft a master prompt and integrate AI tools that boost productivity and client engagement.

In this episode, Michael Fielden and Greg McDaniel dive into how artificial intelligence is rapidly transforming the real estate industry. From smarter CRMs and listing optimizations to automated client follow-ups and hyper-personalized communication, the future is already here—and it’s intelligent.

Michael shares an updated version of his “master prompt”—a blueprint for setting up ChatGPT to act like a personal real estate assistant. They explore how agents can integrate tools like AI-driven market insights, listing writeups, and even client profiling to work faster and more effectively.

Whether you’re a broker, team leader, or solo agent, this conversation is packed with practical tips and bold predictions that can help you gain a competitive edge.

Key topics covered:

  • The Master Prompt and how to set up ChatGPT for real estate
  • Tools that are replacing redundant tasks with automation
  • The role of personalization and segmentation in AI marketing
  • Real-world examples of AI creating leverage for top agents
  • How to stay ahead of the curve as AI adoption accelerates

If you’re not using AI today, you’re already behind—but the good news is, it’s never been easier to catch up.

Michael Fielden

Technology executive with 20+ years leading IT operations, digital transformation, and enterprise infrastructure across diverse sectors. I specialize in driving efficiency, building scalable systems, and leveraging AI and cloud platforms to optimize performance. As the founder of Support Geeks, I designed and implemented systems and support, while managing IT operations for companies with revenues of up to $5 billion. I bring hands-on experience, technical readiness, budget oversight, training, and expertise in vendor negotiations. Whether working with startups or enterprise-level teams, I excel at transforming complex challenges into scalable, sustainable solutions.

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Michael Fielden

Technology executive with 20+ years leading IT operations, digital transformation, and enterprise infrastructure across diverse sectors. I specialize in driving efficiency, building scalable systems, and leveraging AI and cloud platforms to optimize performance. As the founder of Support Geeks, I designed and implemented systems and support, while managing IT operations for companies with revenues of up to $5 billion. I bring hands-on experience, technical readiness, budget oversight, training, and expertise in vendor negotiations. Whether working with startups or enterprise-level teams, I excel at transforming complex challenges into scalable, sustainable solutions.